Rooted in nature. Shaped by science.
5,000 years of balance.
5,000 years of balance.
elements
Life's divine
forces
forces
Ether / Air / Water / Fire / Earth
Each carries qualities that
shape the world and the body
—space, movement, heat,
flow, and stability.
shape the world and the body
—space, movement, heat,
flow, and stability.
doshas
The body’s
natural code
natural code
Vata / Kapha / Pitta
Born from the elements —
Doshas explain why our bodies, minds and souls work
and feel differently.
Doshas explain why our bodies, minds and souls work
and feel differently.
It’s how nature teaches alignment— through acts of intention that pull us into sync with the deeper cycles of life.
Rituals
Nature's
sacred rhythm
sacred rhythm
begin
align
become
Two rituals.
One rhythm.
One rhythm.
Morning awakens.
Start your day with energy that stokes your Agni.
Each ritual is a return: to rhythm, to self, to Dosha.
Start your day with energy that stokes your Agni.
Each ritual is a return: to rhythm, to self, to Dosha.
— Realign with nature’s clock
— Follow your body’s schedule
— Your day with intention
rhythmwithin
Two rituals.
One rhythm.
One rhythm.
Evening restores.
End it with rituals that ground and soothe.
Each ritual is a return: to rhythm, to self, to Dosha.
End it with rituals that ground and soothe.
Each ritual is a return: to rhythm, to self, to Dosha.
— Realign with nature’s clock
— Follow your body’s schedule
— Your day with intention
Take
dosha
test
dosha
test
rhythmwithin
Vata, Pitta, or Kapha
Each product is tailored to your dosha’s
specific needs for harmony and well-being.
Vata
Vata needs grounding and warmth. Our products are designed to calm, nourish, and restore balance.
Pitta
Fiery and focused—it benefits from cooling and soothing care. Our products help reduce heat, promote clarity, and support inner calm.
Kapha
Kapha thrives with stimulation and lightness. Our products invigorate, uplift, and help awaken natural vitality.
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen - and now I have a full-blown obsession with the skincare products!"
KAPHA
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Pitta
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
pitta
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
vata
.webp)
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
Pitta
The Etha Way
Each step ripples
Find your elemental balance — air, fire, water, earth, and ether within.
— 01 Dosha
Start your day in sync with rituals that match your natural energy.
— 02 Ritual
Gather your essentials — nature-backed support for inner harmony.
— 03 Products
Fuel lightness with steadiness
When your energy rises too fast, rituals
keep you grounded.
Your light, quick nature needs warmth and rhythm to calm the mind and body.
keep you grounded.
Your light, quick nature needs warmth and rhythm to calm the mind and body.
— Warm the winds with sesame oil
— Kindle Agni with spiced breakfast
— Follow a steady morning rhythm
Quiet the breeze to ease the mind.
Wrap the senses in softness and warmth. Slow the current, return to center.
Calming practices at night soothe the nervous system and promote deep sleep.
Calming practices at night soothe the nervous system and promote deep sleep.
— Meal times and early evenings
— Slow, flowing movements
— Return to breath and body
— Sunrise bliss
Aqua glow face cream
— Moonlight hug
Night rain hair oil
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen - and now I have a full-blown obsession with the skincare products!"
KAPHA
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Pitta
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
pitta
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
vata
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
Pitta
Stir the soil to invite the sun
Kapha is slow to wake, but steady once moving. A brisk start builds heat and lifts inertia.
Physical movement boosts circulation,
while warm food supports metabolism.
Physical movement boosts circulation,
while warm food supports metabolism.
— Wake before the heaviness sets in
— Move to break the morning fog
— Choose spice to spark your Agni
Lighten the load, release the weight.
Kapha builds through the day and benefits from clearing before rest.
Evening rituals should uplift the senses
and reduce heaviness in the body and mind.
Evening rituals should uplift the senses
and reduce heaviness in the body and mind.
— Eat light and finish before sunset
— Stimulate with a warming oil rub
— End the day with energising breath
— Sunrise bliss
Daybreak face serum
— Moonlight hug
Night veil sleep supplement
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen - and now I have a full-blown obsession with the skincare products!"
KAPHA
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Pitta
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
pitta
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
vata
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
Pitta
Balance brilliance with breath.
Pitta rises early and runs hot—
a calm start keeps the fire steady.
Cooling rituals and fresh air help
prevent burnout before it begins.
a calm start keeps the fire steady.
Cooling rituals and fresh air help
prevent burnout before it begins.
— Rise before the rush
— Take a brisk walk in fresh air
— Eat a light, cooling breakfast
Calm the ember to welcome stillness.
Pitta’s inner fire stays active after dark.
Cooling down supports deep, restorative rest.
Letting go of stimulation allows the body
to shift from drive into repair.
Cooling down supports deep, restorative rest.
Letting go of stimulation allows the body
to shift from drive into repair.
— Let screens go early
— Massage with coconut or aloe
— Soften the day with stillness
— Sunrise bliss
Calm mind supplement
— Moonlight hug
Gentle breeze face cream
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen - and now I have a full-blown obsession with the skincare products!"
KAPHA
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Pitta
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
pitta
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
vata
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
Pitta
academy
+3,000 Hours of Learning
Global wisdom,
backed by practice
Renowned
Experts
Experts
This is where your rhythm becomes a way of life — rooted in clarity, guided by the seasons, and led by your own inner knowing.
We give you daily rituals, breathwork, food rhythms, and seasonal tools — all mapped to your Dosha.
Study with the world’s most renowned Ayurvedic teachers and Eastern wellness experts.
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Naina Bajaria
— Integrative Expert
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Anita Kaushal
— Ritual Advocate
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Roanna Rose
— Movement Mentor
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Dr Manas Kshirsagar
— Holistic Physician
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Lisa Åkesson Stryker
— Healing Through Nourishment
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Ananta Ripa Ajmera
— Ayurveda Teacher
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Naina Bajaria
— Integrative Expert
learn more
Anita Kaushal
— Ritual Advocate
learn more
Roanna Rose
— Movement Mentor
learn more
Dr Manas Kshirsagar
— Holistic Physician
learn more
Lisa Åkesson Stryker
— Healing Through Nourishment
learn more
Ananta Ripa Ajmera
— Ayurveda Teacher
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