Privacy Policy

Effective date: Aug 1, 2025

Your privacy is important to us at ETHA GLOBAL Ltd. This Privacy Policy outlines how we collect, use, share, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable EU laws.

1. Who we are

Company Name: ETHA GLOBAL Ltd.
Address: Sofia, bul. Okolovrasten pat 3, office 53, Bulgaria
Email: namaste@etha-life.com
Websites:

This policy applies to both domains listed above, including any services, products, or features provided through them.

2. What data we collect

We collect the following types of information:

Personal Identification Information

Full Name
Email address
Shipping and billing addresses
Phone number
Payment details (processed securely via third-party providers)

Wellness & lifestyle data

When you take our Dosha Quiz, we collect responses related to:

Body type
Sleep, mood, digestion, and behavioral patterns
Lifestyle and preferences

This information may include special category data under GDPR (e.g., health or wellness-related insights) and is treated with increased protection.

Technical and usage data

IP address
Device and browser type
Session duration and page interactions
Referral source
Cookies and similar tracking technologies (see Section 9)

3. How we use your data

We process your personal data to:

Fulfill orders and manage purchases from our shop
Provide personalized product recommendations based on your quiz results
Improve our website, quizzes, and customer journey
Send newsletters and promotions (with explicit consent)
Respond to your questions or support requests
Comply with legal obligations

4. Legal basis for processing

We rely on the following GDPR bases:

Consent: For sending marketing emails and processing quiz results
Contract: To deliver products and services you’ve purchased
Legitimate Interest: To analyze usage and improve the user experience

Legal Obligation: To comply with tax, accounting, and consumer protection laws

5. Data sharing

We only share your data with trusted third parties when necessary:

Service Providers: Such as payment processors, email platforms, hosting providers, CRM systems, delivery couriers
Legal Authorities: Only when required by applicable laws or court orders

We never sell or rent your personal data.

6. Data security

We implement industry-standard technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration.

This includes data encryption, secure payment processing, limited access controls, and regular security audits.

7. Your rights

You have the right to:

Access the personal data we hold about you
Request correction of incorrect or incomplete data
Request deletion (“right to be forgotten”)
Object to or restrict processing
Withdraw your consent at any time (e.g. for marketing)
Request a copy of your data in a portable format
Lodge a complaint with a supervisory authority (e.g., the Bulgarian Commission for Personal Data Protection)

To exercise any of these rights, please contact us at namaste@etha-life.com.

8. Data Retention

We retain your data only as long as necessary:

For order fulfillment and customer service (up to 5 years under accounting law)
For quiz data, only with your consent and while your account remains active
For marketing, until you unsubscribe or withdraw consent

9. Cookies and tracking

We use cookies and similar technologies for:

Site functionality and personalization
Analytics and performance (e.g. Google Analytics)
Marketing and retargeting (with your consent)

You can adjust or withdraw cookie preferences via your browser settings or our [Cookie Preferences panel / Cookie Policy].

10. Updates to this policy

We may update this Privacy Policy periodically. We will notify you of significant changes via the website or by email, if applicable.

Contact us

For questions, concerns, or data-related requests, contact us at:

namaste@etha-life.com
ETHA GLOBAL Ltd., Sofia, bul. Okolovrasten pat 3, office 53, Bulgaria

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